November 17, 2025
By Brian Pedersen, Arizona Desert Swarm: The old gray lady has a new name and a lot of money behind the change.
Arizona has announced a 20-year naming rights deal with the Pascua Yaqui Tribe to rename Arizona Stadium as Casino del Sol Stadium.
The deal is valued at more than $60 million, the largest deal in Big 12 Conference history in terms of total value. The naming partnership includes branding inside and outside the stadium as well as on-field logos.
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