AD Brian Santiago rules out private equity for BYU athletic department

April 18, 2026

By Casey Lundquist, BYU Cougars on SI: Private equity has become a hot topic in college sports. As schools have looked for infusions of cash to fund revenue share with athletes, private equity companies have lurked around, looking for potential opportunities to make returns on their investments through college athletics.

The Big 12 conference flirted with the idea of selling a percentage of its ownership to private equity companies in exchange for cash that would be used to fund revenue sharing and other initiatives.

Read the full story…

Brian Santiago Rules Out Private Equity for BYU Athletic Department

Private equity has become a hot topic in college sports. As schools have looked for infusions of cash to fund revenue share with athletes, private equity compan

BYU Cougars On SI

Looking for more SuperWest team news? Find it at our Team News Feed

Author
Recent Posts

News Feed

The SuperWest Sports News Feed does not link to stories behind a paywall. News is added periodically throughout the day, so check back regularly.