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Wyoming partners with Buffalo Bills to boost brand awareness, recruiting

August 13, 2025

By University of Wyoming via 7220Sports.com: Building on the University of Wyoming’s ad that aired during the 2025 Super Bowl — celebrating Josh Allen’s Most Valuable Player achievement and his inextricable link with his alma mater — the university has entered an agreement with the Buffalo Bills aimed at increasing UW’s brand awareness and building a student recruitment pipeline in western New York and among Bills fans everywhere.

UW is the official home game sponsor of Buffalo’s Nov. 16 game against the Tampa Bay Buccaneers, and the university is designated as a proud partner of the Bills for the 2025-26 season.

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