November 18, 2025
By Jamey Vinnick, CougFan: The sample size is small, but early returns show that Washington State football fans are embracing expanded beer and wine sales at Martin Stadium with gusto. In the first two games with alcohol sales that extend beyond the premium seating section, per person concession sales have climbed 36.7 percent.
Just prior to being named interim athletic director last week, WSU Athletics’ chief operating officer, Jon Haarlow, talked with Cougfan.com about the results from the long-awaited approval to sell beer and wine beyond the premium seating area. He also shared insight on how the no re-entry policy is working out.
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