WSU president says new Pac-12 commissioner has Apple Cup revenue ideas

By CougFancom: The new Pac-12 TV contract isn’t scheduled to be in place until 2024 but WSU President Kirk Schulz said Tuesday new commissioner George Kliavkoff has some immediate revenue-generating ideas. In an interview with 950 KJR Radio’s Ian Furness, Schulz said one of those ideas is turning the Apple Cup a national event.

Kirk Schulz: new Pac-12 commissioner has Apple Cup revenue ideas

One of the things George talked about, he said games like the Apple Cup, the Territorial Cup, that should be a national event

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