WSU Athletics and Playfly Sports enter 10-year multimedia partnership

May 15, 2025

By Washington State Athletics: Washington State University Athletics and Playfly Sports, the sports industry’s leading revenue maximization company, today announced a 10-year multimedia rights and outbound ticket sales and service agreement set to begin on July 1, 2025. The dual-rights structure is designed to unlock new levels of innovation, efficiency, and long-term growth for Cougar Athletics.

Through this integrated partnership, Playfly Sports will manage WSU’s multimedia rights as well as outbound ticket sales, through Playfly Aspire, across Cougar Athletics’ traditional and premium inventory. The unified strategy aims to elevate brand partnerships, community engagement, and fan experiences while supporting the Cougar Athletic Fund.

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WASHINGTON STATE ATHLETICS AND PLAYFLY SPORTS ENTER JOINT MULTIMEDIA, TICKETING, AND HOSPITALITY PARTNERSHIP THROUGH 2034-35 - Washington State University Athletics

Dual-rights agreement integrates corporate sponsorships, and ticket sales and services to fuel strategic growth, maximize student-athlete opportunities, and enhance the fan experience.

Washington State University Athletics

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