By Jon Wilner, Bay Area News Group via KSL.com: The new era of Big 12 football stands in stark contrast to the state of play elsewhere.
Whereas the other power conferences possess a handful of bluebloods expected to dominate their territory in 2024, the Big 12’s membership overhaul has created unprecedented balance across its sweeping footprint.
By every identifiable measure, from tradition and resources to recruiting prowess and TV ratings, the distance from first place to last isn’t nearly as great as in the Big Ten, the SEC and even the ACC.
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