Why the Big 12's scheduling decision on Utah-BYU rivalry game will backfire

January 29, 2026

By Cole Forsman, Utah Utes on SI: If there was ever a time Utah and BYU fans saw eye-to-eye, it was during the Big 12 football schedule release last week.

As the league announced the nine-game slate for each of its members, it was revealed that the Holy War won’t be played on the final weekend of the regular season, when a majority of college football rivalry games traditionally take place.

Instead of lining up one of the sport’s most iconic rivalries for the Saturday after Thanksgiving, the Big 12 decided that, for the sake of exposure and tradition, the Utes and Cougars will play Nov. 7 — a day that presumably won’t have as many high-profile games competing for TV ratings.

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Why the Big 12's scheduling decision on Utah-BYU game will backfire

If there was ever a time Utah and BYU fans saw eye-to-eye, it was during the Big 12 football schedule release last week. As the league announced the nine-game s

Utah Utes On SI

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