Why Colorado's Deion Sanders won the social media war this week

May 4, 2024

By Brent Schrotenboer, USA TODAY: Colorado football coach Deion Sanders stepped into something this week on social media, triggering commentaries about him on ESPN’s SportsCenter and “Undisputed” on Fox Sports.

ESPN personality Stephen A. Smith even offered his advice to Sanders’ sons at Colorado:

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Who won Deion Sanders' social media battles this week? He did, according to viewership

What was the point of Deion Sanders' social media drama this week? Audience and attention matter, even if he wasn't trying for it

USA TODAY

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