By Jay Drew, Deseret News: Jake Brandon, co-founder of CougConnect, remembers the moment when all the effort and hours and hours of building the name, image and likeness (NIL) collective for BYU athletes became “totally worth it” — although that had long since been apparent.
A young BYU fan had attended one of CougConnect’s events at a Utah County restaurant last winter in which BYU football stars Jaren Hall, Isaac Rex and others dined with fans, interacted with them throughout the night, then took pictures and signed autographs.
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