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What Utah hoops’ operating budget says about ability to compete in Big 12

March 18, 2026

By Cole Forsman, Utah Utes on SI: Money is the name of the game in college sports these days.

It’s nothing necessarily new; being able to boast state-of-the-art facilities and fancy locker rooms have been integral parts of recruiting for decades, along with having the necessary resources to fund expensive coaching salaries (and subsequently, their massive buyouts).

The implementation of revenue-sharing and NIL for student-athletes have changed the game, though.

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