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What $1 million will buy in today’s college basketball NIL market

April 14, 2026

By Jeff Hauser, Sporting News: With the transfer portal window open for college basketball, there’s always the question of who’s available on the market and what a certain player is demanding. For example, the top portal talent this cycle was Kansas center Flory Bidunga, who came with a pretty heavy cost.

After one good season under coach Bill Self, the big man was reportedly asking around $5 million for his services, and apparently signed, sealed and delivered himself to Louisville. This is the rare exception or outlier for the current market, according to basketball analytics guru Evan Miyakawa. However, the five positions are one programs are overpaying for right now.

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