February 10, 2026
By Barry Bolton, CougFan: A small group of dedicated Washington State alums have pooled $500,000 to be used in the largest public match campaign in the history of WSU athletics. The campaign goal is to $2.5 million for the tax-deductible WSU football excellence fund, the primary vehicle for fueling NIL and revenue sharing efforts at WSU. The creative campaign is a competition among five regions with goals and incentives for each level of success.
As highlighted in The Great Ascension of WSU, success in athletics is essential as it is the largest marketing tool Washington State has and it drives increased enrollment, leads to success in fundraising university wide, engages WSU alumni and friends across all generations, and is a massive economic engine for the university and the region.
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