Visit Reno Tahoe partners with Nevada athletes on NIL to promote tourism

October 2, 2025

By Chris Murray, Nevada Sports Net: Several Nevada Wolf Pack athletes are padding their bank accounts to help promote Northern Nevada tourism.

Visit Reno Tahoe and Wolf Pack Sports Properties, LLC have established a partnership incorporating Nevada athletes into promotional destination content with a new name, image and likeness fund.

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Visit Reno Tahoe partners with Wolf Pack athletes on NIL deals to promote Northern Nevada

Several Nevada Wolf Pack athletes are padding their bank accounts to help promote Northern Nevada tourism. Visit Reno Tahoe and Wolf Pack Sports Properties, LL

Nevada Sports Net

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