Utah's Kyle Whittingham says current state of CFB is 'not sustainable'

July 14, 2025

By Joe Coles, Deseret News: On July 1, college sports entered a new frontier.

For the first time ever, universities began directly paying their players as part of the “House v. NCAA” settlement. The settlement allows each university to pay its student-athletes up to $20.5 million per year, which works out to approximately 22% of the average athletic department revenue at Power Four schools. The vast majority of that money will go to pay athletes in football and men’s basketball, the two most revenue-generating sports for most universities.

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Will revenue sharing and NIL restrictions bring a more level playing field to college athletics, or is more action needed?

Utah coach Kyle Whittingham weighs in on the new age of college sports, calling it "not sustainable."

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