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Utah ends deal with JMI, shifts multimedia rights to Crimson Brand Partners

July 10, 2026

By Joe Coles, Deseret News: Utah has ended its partnership with multimedia rights partner JMI, athletic director Mark Harlan announced Friday morning.

Since the 2024-25 athletic season, JMI has managed Utah’s multimedia rights, including licensing its games for radio broadcast and managing its corporate sponsorships.

“JMI Sports was a true partner to this department from day one,” said Harlan in a statement.

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