Utah Athletics begins ‘reduction in force’ as private equity deal progresses

June 1, 2026

By Joe Coles, Deseret News: As Utah Athletics moves forward with its private equity deal with Otro Capital, the athletic department has begun a “reduction in force.”

“In preparation for the growth of Crimson Brand Partners (CBP, formerly Utah Brand Initiatives), the university has begun the process of transitioning select units of some university operations to the new company,” a Utah Athletics spokesperson said. “The first step of that process requires the discontinuation of the individual positions in those units through a reduction in force (RIF), to be followed by CBP’s hiring process,”

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Utah Athletics undergoes ‘reduction in force’ as it progresses to private equity deal finalization

As select units transition to the new enterprise, employees began receiving notice on Friday that they will be laid off June 30, with the option to reapply for a similar position with Crimson Brand Partners.

Deseret News

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