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USC unveils new season ticketing model for football and basketball

July 19, 2025

By Adam Bradford, Trojans Wire: For nearly two decades, USC’s Trojan Athletic Fund has used the same model for season tickets. However, that is about to change. On Thursday, the TAF unveiled a new model for football, men’s basketball, and women’s basketball season tickets that will go into effect beginning with the 2025-2026 basketball season and the 2026 football season.

The new system is designed to make things simpler for season ticket holders. Previously, many season tickets included up to three separate required payments: the actual cost of the tickets, a Trojan Athletic Fund contribution, and a Coliseum restoration gift.

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