USC, Oregon top college athletics program valuations among schools from West

January 15, 2025

By Michael Ozanian, CNBC: With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action.

But how much is a college sports program worth?

It’s a question CNBC set out to answer after speaking with people in the private equity world who are seeking to invest in college sports.

Below, CNBC ranks the 75 most valuable college athletic programs. The rankings exclude military academies and are limited to schools that participate in the NCAA Football Bowl Subdivision, or FBS, which tend to attract top players.

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What the top 75 college sports programs are worth

The top of the list is dominated by SEC and Big Ten schools, due largely to each conference's massive media rights deals.

CNBC

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