July 18, 2025
By Erik McKinney, WeAreSC: USC launched the New Trojan Athletic Fund on Thursday, in what the school describes as “a reimagined and modernized approach to better engaging Trojan fans and supporting a best-in-class experience for over 500 Trojan student-athletes.”
The major points of emphasis include:
* Increased recognition and stewardship as donors will receive increased communications, access and participation at events.
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