April 11, 2026
By Adam Bradford, Trojans Wire: Over the past five years, name, image, and likeness (NIL) has completely changed the world of college sports. In less than half a decade, we have gone from college athletes not even being allowed to receive a cent of endorsement money to players getting paid millions of dollars each year to compete for their schools.
Although USC was a bit slow in adapting to the NIL game, the Trojans have seemed to figure things out over the past year or two. In her latest “State of Troy” message this past week, USC Athletic Director Jennifer Cohen provided an update on the Trojans’ current NIL efforts.
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