UCLA's Final Four run much bigger than basketball, says AD Martin Jarmond

By Ben Bolch, LA Times via Yahoo: Having followed UCLA on its unexpected Final Four run, Martin Jarmond heard the roars, saw the excitement and felt the energy generated by every win.

It wasn’t until the Bruins athletic director returned to the relative quiet of Westwood that its full impact struck him. A university employee who doesn’t usually watch sports mentioned being captivated by the team, that it made her proud to be affiliated with the school.

UCLA's Final Four run much bigger than basketball, says AD Martin Jarmond

UCLA athletic director Martin Jarmond expects a big return on investment for the entire school after the men's basketball team's historic Final Four run.

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