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UCLA basketball begins to sell ‘Hollywood Seats’ near the team’s bench

June 21, 2026

By Dylan McNeill, UCLA Wire: How do the UCLA Bruins plan to keep up in the NIL era? By upping their access game. Ben Bolch of the California Post reported on Thursday that UCLA basketball will begin selling 12 courtside seats near UCLA’s, and UCLA’s opponents, benches.

These tickets will unsurprisingly cost an arm and a leg, with the California Post reporting that the Bruins hope to raise “roughly $2 million” from the so-called Hollywood Seats.

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