March 6, 2026
By Charlie Viehl, Colorado Buffaloes on SI: Buffalo Wild Wings went viral on social media for the tagging the Colorado Buffaloes in a recent reaction to an NIL deal between the Arkansas Razorbacks and Tyson Foods, a multinational cooperation and the world’s second-largest processor of chicken, beef, and pork. Could Colorado be featuring a Buffalo Wild Wings jersey patch in the near future?
The NCAA is now allowing teams to wear sponsored jersey patches, and many schools are using the opportunity to increase NIL funding. For Arkansas and Tyson Foods, the Razorbacks reportedly signed a five-year deal, and student-athletes are expected to receive 90 percent of the money generated.
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