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The CW eying Holiday Bowl, Poinsettia Bowl rights but FOX remains in the mix

May 5, 2026

By Sean Keeley, Awful Announcing via Yahoo Sports: The Holiday Bowl and the newly returned Poinsettia Bowl, jointly operated by Sports San Diego, are both looking for a media partner, and The CW might just answer the call.

Late last month, college football insider Brett McMurphy of On3 reported that Fox Sports, which has televised the Holiday Bowl since 2017, would not bid on this year’s game. McMurphy also noted that ESPN, which broadcasts most college football bowl games and was the home of the Holiday Bowl from 1986 to 2016, is not interested.

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