August 24, 2025
By Max Olson, ESPN: The price tag for top college football talent has never been higher — but how high is it, really?
Schools had more money to spend this offseason entering the first year of revenue sharing with athletes. Power 4 programs ponied up to re-sign their returning players and combined to acquire more than 1,400 transfers via the portal. Players increasingly turned to agents to negotiate massive raises and maximize their value.
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