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The Big Ten and Allstate unveil new partnership to elevate women’s sports

October 3, 2025

By Big Ten Conference: Allstate, the Big Ten Conference and Big Ten Network (BTN) today announced the creation of the Allstate Big Ten Women’s Championship Series, a new competition designed to spotlight and celebrate excellence in women’s athletics across the conference.

The championship series is part of a first-of-its kind, multi-year partnership that establishes Allstate as the Official Insurance Partner of the Big Ten Conference and reflects Allstate’s 20-year legacy of supporting college athletics.

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