July 19, 2024
By Barry Bolton, Cougfan.com: AS WASHINGTON STATE navigates its first football season after the departure of 10 teams from the Pac-12 conference, a critical focus will be on the TV ratings.
Pac-12 Commissioner Teresa Gould weighed in on how crucial those numbers will be to the conference’s future, why viewership numbers and TV market size don’t necessarily correlate, The CW network and more.
Read the full story…
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