June 8, 2025
By Dave McCann, Deseret News: Marketing the Marriott Center and LaVell Edwards Stadium is a lot like filling up an airplane. Seats are limited, so when interest is high, the prices spike, and when it’s low, they drop. In addition, the more a person wants to pay, the better seat they can get.
The global economy runs on supply and demand, and when it comes to football and basketball, so does BYU. With interest high and rising in both sports, so are the fees. Just as Kalani Sitake and Kevin Young are working to do more with their teams, the athletic department is looking for ways to make the experience as rewarding and entertaining as possible.
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