June 7, 2025
By Jamey Vinnick, CougFan: The consulting firm Washington State athletic director Anne McCoy hired in January to conduct an economic valuation of WSU’s intercollegiate athletics program quantified what is widely known — that the monetary impact of Cougar athletics on the region is immense — but the group came under discerning scrutiny Thursday from WSU President Elizabeth Cantwell when they presented their findings at a Zoom meeting of the WSU Board of Regents.
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Study finds WSU athletics provides an average annual economic impact of $751M
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