May 30, 2026
By Charlie Strella, Buffaloes Wire: All Colorado football fans know the hype, publicity, and ultimately revenue the trio of Deion Sanders, Shedeur Sanders and Travis Hunter brought to the program.
Unsurprisingly, that has not stopped since both Sanders and Hunter entered the NFL last year. According to the NFL Players Association’s annual report, Sanders earned a record-breaking $17.7 million in group licensing over the 2025 NFL season.
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