December 9, 2025
By Ross Dellenger, Yahoo Sports: Private equity has officially arrived in college athletics.
The University of Utah is on the cusp of striking the industry’s first partnership with an equity firm in a marriage that features a nine-figure capital infusion and the creation and shared ownership of a for-profit entity to operate athletics business and financial elements outside of the traditional university framework.
The new venture is expected to generate as much or more than $500 million in capital — a groundbreaking and innovative move that may pave the way for more schools and conferences to pursue such a concept.
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