Report: Former Colorado assistant sought NIL funding from Saudi Arabia

August 22, 2024

By Thomas GoldKamp, On3 Sports: College football’s current direction with the expansion of NIL and the growing financial burden it places on programs to try to keep up has led some to seek creative solutions to the problem. Colorado might well be at the forefront of that.

According to some investigative reporting by Sports Illustrated, Deion Sanders and his Buffaloes staff made overtures to Saudi Arabia’s Public Investment Fund (PIF) with some personal lobbying.

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Report: Former Colorado assistant sought NIL funding from Saudi Arabia in unprecedented partnership

A former Colorado assistant coach reportedly sought investment from Saudi Arabia's Public Investment Fund in an unprecedented move.

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