May 29, 2026
By Steve Samra, On3: The financial race in college athletics is continuing to accelerate. Amid the pomp and circumstance, the Big 12 is reportedly preparing to celebrate a significant milestone.
According to the Sports Business Journal’s Ben Portnoy, the conference is expected to announce projected gross revenue of approximately $710 million for the current fiscal year. The figure would represent a roughly $100 million increase from the previous year and establish a new conference record.
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