September 3, 2025
By Steve Samra, On3 Sports: Brett Yormark and the Big 12 want in on Dave Portnoy and Barstool Sports as a whole. According to Ross Dellenger, the conference’s decision-makers are offering the controversial pundit a “blank canvas” for engagement across their league’s campuses.
“Interesting: Brett Yormark and Big 12 ADs held a 40-minute call today with Dave Portnoy, offering him a ‘blank canvas’ of engagement opportunities and emphasizing their full support of integrating the Barstool brand across league campuses, starting this week with Iowa State-Iowa,” Dellenger posted on X.
The news follows the announcement that Portnoy will be allowed on campus when Big Noon Kickoff visits Iowa State this weekend.
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