Reggie Bush sues NCAA, SC, Pac-12 seeking name, image, likeness compensation

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Posted on September 23, 2024

By Shehan Jeyarajah, CBS Sports: Former USC running back Reggie Bush has filed a lawsuit against USC, the Pac-12 and NCAA seeking compensation for his name, image and likeness while he starred for the Trojans.

In the filing, Bush’s legal team points out that all three entities earned significant compensation on the back of Bush’s effort. Among the revenue streams they identify are television contracts, merchandise sales and media rights that all tie back to Bush’s career. Like most athletes at the time, Bush did not receive any direct compensation from the university or NCAA for his play.

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Reggie Bush sues NCAA, USC, Pac-12 seeking compensation over use of name, image and likeness

Bush also has an ongoing defamation lawsuit against the NCAA

CBSSports.com

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