June 3, 2026
By Casey Lundquist, BYU Cougars on SI: In BYU’s second year in the Big 12, the Cougars brought in a record $153.4M in revenue. That was good enough for 5th out of 16 Big 12 teams. In 2024-2025, the Cougars received a partial revenue share from the Big 12 for the final time, which means most of their revenue was generated by individual sports.
The Cougars had a breakout season in 2024-2025. BYU football finished 11-2 and was one of the biggest surprises in the conference. Men’s basketball made a run to the Sweet 16 for just the third time in program history. In this article, we will rank the BYU sports by how much revenue they generated.
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