Prime effect: Colorado athletics sponsorship revenue up 42%

By David Rumsey, Front Office Sports: Heading into the second month of the college football season, the Coach Prime effect is having a huge impact on a crucial part of University of Colorado sports.

Since Deion Sanders became head coach of the football team last December, Colorado Athletics has seen a major increase in sponsorship revenue — which could keep growing as the 3-1 Buffaloes’ season continues.

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