President Kirk Schulz tackles institutional support for WSU athletics head-on

November 15, 2024

By Barry Bolton, CougFan: Washington State President Kirk Schulz says he and his team are in the process of crafting a PR campaign to educate various WSU constituencies about the value intercollegiate athletics brings to the broader university and the regional community, and why Wazzu needs to step up institutional support for Cougar athletics.

More than 90 percent of WSU’s annual athletic department budget comes from media rights revenue, ticket sales, corporate partnerships and fundraising.

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Kirk Schulz tackles institutional support for WSU athletics head on

'Life has shifted and changed from the old Pac-12 to the new Pac-12. And we're gonna have to pick up the pace,' says WSU President

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