Power conferences hire MLB exec to serve as CEO of College Sports Commission

June 6, 2025

By Brandon Marcello, CBS Sports: College sports’ power conferences — Big Ten, SEC, ACC and Big 12 — have hired a high-profile investigator in professional sports to lead their new governing body that will oversee revenue sharing and NIL contracts.

MLB executive Bryan Seeley has been hired after a months-long search for a CEO to lead the new College Sports Commission, a spokesperson for the power conferences told CBS Sports on Friday.

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College sports power conferences hire MLB exec to serve in CEO role after House v. NCAA settlement approval

Bryan Seeley will be in charge of overseeing revenue sharing and NIL deals as the college sports landscape drastically changes

CBSSports.com

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