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Penn State’s potential move to Adidas could boost NIL funding significantly

September 3, 2025

By Mark Wogenrich, Penn State Nittany Lions on SI: In early August, Penn State Athletic Director Pat Kraft made a claim that sounded a bit flattering but also foreshadowy, if you listened carefully.

“I am excited about this new world [of college athletics], because it is built for us,” Kraft said at a press conference in State College. “It’s built for a power brand like Penn State. We’ve just got to go. We’ve got to make the most of it.”

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