Penn State's potential move to Adidas could boost NIL funding significantly

September 3, 2025

By Mark Wogenrich, Penn State Nittany Lions on SI: In early August, Penn State Athletic Director Pat Kraft made a claim that sounded a bit flattering but also foreshadowy, if you listened carefully.

“I am excited about this new world [of college athletics], because it is built for us,” Kraft said at a press conference in State College. “It’s built for a power brand like Penn State. We’ve just got to go. We’ve got to make the most of it.”

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Penn State's Potential Switch to Adidas Could Boost NIL Funding Significantly

Athletic Director Pat Kraft said Penn State is a 'power brand' built for the new world of college athletics. The Nittany Lions now seek to capitalize.

Penn State Nittany Lions On SI

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