August 6, 2025
By Nick Schultz, On3: Big 12 basketball is coming to Peacock. The conference is entering a multi-year agreement with NBC to stream games on the platform, the two sides announced Tuesday.
Peacock is set to air 20 Big 12 men’s basketball games this season, according to the announcement. The partnership came about through a sublicense deal between NBC and FOX Sports, Sports Business Journal’s Ben Portnoy reported. FOX and ESPN are the Big 12’s two primary media partners.
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