January 9, 2026
By Daniel Libit, Sportico: The Pac-12 Conference’s hiring this week of former SMU athletic director Rick Hart presents an unusual wrinkle, given another role Hart recently accepted.
Last month, NIL-focused college sports consulting firm Altius Sports Partners announced that it had retained Hart to serve as a senior advisor, alongside former Buffalo Bills chief operating officer Ron Raccuia.
On Monday, barely four weeks later, Hart was officially named the Pac-12’s senior vice president and deputy commissioner. According to a press release, Hart will lead the rebuilding league’s day-to-day operations and “oversee several key membership-facing areas.”
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