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Oregon’s Dana Altman opens up on NIL, importance of Players Era Festival

Posted on October 3, 2024

By Andy Backstrom, On3: The 2024-25 season is one of change for Oregon men’s basketball. Before the program opens its first-ever Big Ten slate, it will take part in the inaugural Players Era Festival, an early-season tournament in Las Vegas that’s centered around giving student-athletes a chance to engage in NIL activities.

Players Era is an NIL company, and the Players Era Festival will provide “more than $1 million in NIL opportunities outside of competition,” according to a release last month.

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