May 14, 2026
By Jeff Hauser, The Sporting News: The NIL era has hit a new standard for college football ahead of the 2026 season.
With Lane Kiffin taking over at LSU, many were shocked by the record NIL deal being offered to compete among the best schools in the nation. As it turns out, a few teams are reportedly ahead of the Tigers in the latest NIL valuation numbers.
According to College Front Office, Texas is college football’s top spender. One of six teams north of the $40 million mark with only one in the Big 12 inside the top ten.
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