Ore-Ida changes name to recognize BYU's Richie Saunders during tournament run

March 26, 2025

By Mitch Harper, KSL Sports: BYU basketball star Richie Saunders is taking over the name of Ore-Ida.

The “Tater Tot King” continues to grow.

On Wednesday, the frozen foods company announced that its name has changed to “Ore-Richie,” while BYU basketball remains in the NCAA Tournament.

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Ore-Ida Changes Name To Recognize BYU Star Richie Saunders

BYU basketball star Richie Saunders is taking over the name of the frozen foods company Ore-Ida during the Cougars NCAA Tournament run.

KSL Sports

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