NIL dollars moving from H.S. recruiting to transfer portal, talent retention

By Pete Nakos, On3 Sports: Every market goes through a reset.

The NIL market has surely gone through one in the past 30 months since the NCAA threw together its interim policy in the summer of 2021. What started as an opportunity for athletes to monetize their name, image and likeness has shifted to a pay-for-play model.

While employment has not officially arrived yet, the NCAA is creeping closer and closer toward it. Earlier this week Dartmouth men’s basketball players were deemed employees.

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NIL dollars moving from high school recruiting to transfer portal, talent retention

When the going motto is "What have you done for me lately," more programs are deploying dollars in the transfer portal and retaining talent.

On3

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