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New Colorado financial report shows limits of Deion Sanders effect

January 21, 2026

By Brent Schrotenboer, USA TODAY: The Colorado athletic department reported record revenues of $161.7 million in fiscal year 2025, but that included a decrease in football ticket revenue from the year before under coach Deion Sanders and a school-record $43.5 million in combined “revenue” from university support and student fees.

Colorado recently released its annual NCAA financial report for fiscal year 2025, which ended on June 30, 2025. It covers Sanders’ second season in Boulder in 2024, when his team finished with a 9-4 record.

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