March 20, 2026
By Nick Schultz, On3: The NCAA has sued DraftKings for alleged trademark infringement, the association announced Friday. In a press release, the NCAA cited unauthorized used of trademarks related to March Madness.
The NCAA is seeking a temporary restraining order against DraftKings to stop the company from using multiple federally registered trademarks or any variation for sports betting products, promotional campaigns or marketing activities. Those phrases include “March Madness,” “Final Four,” “Elite Eight” and “Sweet Sixteen.”
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