Memphis proposing offer to join Big 12, but it lacks support from conference

July 21, 2025

By Ross Dellenger, Senior College Football Reporter, Yahoo Sports: Memphis has proposed to the Big 12 a lucrative membership proposal — a serious enough endeavor that league presidents met Monday to discuss the offer — but the proposition is not believed to have the necessary support, for now.

The proposal from Memphis — one of the most aggressive membership propositions in college athletics history — features hundreds of millions of dollars in sponsorship commitments to the Big 12 from UM-affiliated corporate partners, as well as the school eschewing revenue distribution from the league for at least five years.

Multiple sources spoke to Yahoo Sports under condition of anonymity about the proposal, which is the latest and most serious chapter in the school’s effort to move out of the American and into one of the four power leagues.

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Memphis proposing lucrative offer to join Big 12, but it lacks support from conference leadership: Sources

The proposal from Memphis is one of the most aggressive membership propositions in college athletics history.

Yahoo Sports

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